In an era of globalization, localization is paramount in penetrating new markets. In this project, the focus is the global Muslim population, which is estimated to be 1.5 billion people. Among them several hundred million GSM SIM mobile phones are active; a great number of which are low-end devices, having no GPS, mobile compass or even J2ME.

This project proposes the instant transformation of the most basic GSM mobile phone into an Islamic handset, leveraging its existing SIM card hardware; a phone which among its many useful features can assist its user to direct himself towards Mecca and get notified on prayer times around the world. The service provided will be partially supported by unobtrusive location based mobile advertising.

First commercial distributor of the Islamic SIM (ISIM) platform is Logossolvo